----- Forwarded message from Jeff Waugh -----

From: Jeff Waugh
Date: Sun, 23 Nov 2003 19:55:07 +1100
To: GNOME Friends ,
Marketing Dudes
Subject: Join... the GNOME Marketing Team!
User-Agent: Mutt/1.5.4i
Reply-To: gnome-hackers@gnome.org

GNOME Marketing Team
====================

Announcing... the GNOME Marketing Team! Join this zany band of GNOME LOVERS
as we stamp our favourite foot across the planet. If hacking on software
isn't your thing, but you're a cunningly good people-hacker, we're looking
for you! How does it work? Like this!


marketing-list
--------------

The coalface of the marketing project! Most discussion and planning will
take place here, entirely in public. We'll make sure the GNOME Community
is informed about events in their area, build marketing resources, write
about GNOME's successes, gather testimonials and case studies, etc. A set
of initial goals for the marketing team is listed below.

Subscribe: http://mail.gnome.org/mailman/listinfo/marketing-list


marketing-private
-----------------

This list is for Board members, resident marketing professionals and major
contributing volunteers. It is intended to be low volume and confidential,
and thus, a closed list. It will mostly be used to handle correspondence
(gnome-press-contact) and discussion of major announcements that cannot be
made public yet. At the moment, these discussions only take place on the
Board list, with appropriate people Cc'ed. marketing-private will open the
discussion up to a wider audience, while still being confidential. It is
highly likely that proactive marketing-list people will be invited to
participate in marketing-private, as long as they're happy with informal
confidentiality policies and such [ informal because they're not legal,
but there's honour at stake here! ;-) ].


gnome--list
------------------------

For discussion of regional advocacy and event organisation efforts. Many
of these exist already, some on mail.gnome.org, some on local websites,
and plenty are used for i18n efforts. We don't really want to overload the
i18n-focused ones, and we definitely don't want existing local groups to
think we're trying to replace them - please let marketing-list know if
your group or list would like to be involved, or if you'd like to run a
regional list hosted on mail.gnome.org! marketing-list will keep you up to
date with what's happening in the marketing project, availability of new
resources, event opportunities, etc., and hopefully the regional lists
will keep marketing-list up to date with cool stuff happening around the
world! :-)


Initial Projects
================

There's plenty of stuff we can do, but here's a few bite-sized projects to
get us up and going. Once these are done, we'll be ready for the next step!
(And the community will think we're cool enough to rock even harder...)


Regional Lists
--------------

Build up a list of lists, for all the regional groups interested in GNOME
marketing. Heaps will already exist, such as groups in Sweden, Germany,
Spain and Chile, but many more will start up with lists on mail.gnome.org.
We need to have a list of all of these, and encourage regional groups to
start, or get involved.


Presskit and Information
------------------------

We need to make really useful for members of
the press to find out more about GNOME and how it works. It should give
them press contact details, artwork they can use, links to other useful
parts of the website, and . Lots of inspiration
to be found on other websites, and hopefully we'll get heaps of help from
marketing professionals involved in GNOME!


Demo & Presentation Materials
-----------------------------

It would be totally awesome to have ready-made demo materials, whether you
want to show off GNOME to your Mum, your boss, interested people at show
booths, or a whole crowd! Things like LiveCDs, example media files, slide
shows (and templates for new ones!), etc. Heaps of this stuff already
exists, we've just got to get it organised and in one place.


Join the Marketing Team now and take GNOME... FEET FIRST INTO THE FUTURE! :)

Subscribe: http://mail.gnome.org/mailman/listinfo/marketing-list

- Jeff

--
GVADEC 2004: Kristiansand, Norway http://2004.guadec.org/

"First: This is not a race." - Jody Goldberg on the Free Software
desktop
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- posted by sankarshan @ 11/24/2003 05:35:00 AM 0 comments

 
The week of 17th - 21st of November 2003 saw me help conduct a GNU/Linux Appreciation Program at the Indian Institute of Port Management. The IIPM is the premier body conducting courses for the maritime fraternity and this was the first time that they had ventured into GNU/Linux. Aimed at inculcation of a 'Linux awareness' among the 1st class officers of the various bodies, the program was well attended. Inspite of some niggling deficiences in hardware support and an in-house vendor who tried to dual boot the machine with a non-existent SCO Unix, the program was a success with the participants being provided a short synopsis of the benefits of OS migration. One of the most important lessons of the program was to liase more closely with the international forums like Gnome and KDE to include their latest presentation materials and up-to-date news as part of the slideshows. All said it was an engrossing affair with both sides learning from each other and learning together.

Today had dropped by the Small Scale Industries and Cottage Industries & Handicrafts fair ? again. Did so just like that, but a curious anomaly came to the forefront. While the district emporia did put for show their entire stock of goodies, there was a profusion of stuffed toys (in the Korean mould). Per se, stuffed toys are a part of the cultural heritage of Bengal. Lots of different kinds of stuffed toys are available which involve in their creation the womenfolk. Yet these were different. Made of synthetic materials with an attempt to copy the commercial ones, they represent a rural face that is at variance with the one propagated. Had thus indulged in a lengthy conversation with the participants at the Bankura stall and a startling fact emerged. These dolls are a craze with sometimes demand far outstripping supply. Whether this be caused by an aspiration to move up the social ladder by possessing one ? Or be caused by the uniqueness of the dolls themselves, the one fact that is sure is this sudden rush is killing off a lot of artisans dyed in the traditional way. Reminded me of a movie I had seen sometime back (forget the name but it starred Anjan Dutta as the main protagonist) about how the changing tastes leave a master weaver without hope of revival of fortunes.


- posted by sankarshan @ 11/24/2003 05:33:00 AM 0 comments