The Flipkart.com folks sent across a survey form to be filled up. The one pattern I noticed was that the questions asked for comparative analysis ie. "best amongst", "easiest amongst" and so forth. This has an amusing downside - if an user hasn't actually ended up using competitor sites they may be tempted to give it a shot. And, additionally, it somewhat dilutes the brand/unique-ness of Flipkart as a business site.

A random selection from the survey questions are as follows:

• At Flipkart.com it is the easiest to search for products, compared to other online shopping sites
• Flipkart.com offers the widest range of payment options, when compared to other online shopping sites.
• Flipkart.com provides the best delivery AND after sales customer service, among all online shopping sites

with the options for responses ranging from "Disagree Strongly" to "Strongly Agree".

The same survey could perhaps be re-designed to ask the users the following questions with a numerical rating (1 to 5) or, even the existing rating

• You find it easy to use the search engine on the site to receive accurate and relevant product results
• You find it easy to Order and Checkout using the options provided for payment
• You will recommend the site to others based on delivery and after sales customer service performance

Was my hack the most optimal ? Surely not. But it does avoid the comparative behavior while trying to self promote.