That's what sums up the movie Kucch Luv Jaisa. And, someone should point out to Shifali Shah that the spelling changes have taken her acting chops away from her. Rahul Bose perhaps laughed at the script that wanted him to speak in mono syllables and sometimes grunt. Neetu Chandra is actually a redundant presence and, the rest of the cast should use this as a lesson in their acting careers about what not to do.

The premise is simple. Madhu (Shah) realizes that her family (2 children and husband) have forgotten her birthday (on the 29th of February) and thereafter decides to spend the day doing her own thing ('a new beginning'). During her doing things she bumps into Raghav (Bose) whom she mistakes (needlessly I might add) for a detective (who, however, is actually on the run from the police, having being turned in by his girlfriend Chandra) and, who also shares a birthday with her (29th February again). They go around the city behind an imaginary 'client'/target (and, yet there are moments, the city doesn't become anything but a background) and finally things unravel etc.

The story had potential. However, the actors try too hard (including, horror of horrors, Makrand Deshpande) and, inane conversations (the dialogue segment between Madhu and her daughter at the end for example) that are simply to brain-dead to be in a movie ruin stuff. It is a very hurriedly done movie. As if the idea was going to float away if it wasn't captured on celluloid.

I was looking through this review and noticed a strange thing - the original reviewer found his/her own review "helpful". Either burrp.com is slipping up or, they don't appear to give a rodent's posterior to user reviews. I tend to think that it is the latter. Else reviews like these along with some like these shouldn't actually get posted if they haven't gone through a bit of spelling, grammar and accuracy checks by the site editors. The abominable spelling bits is not limited to this site though. A quick glance through most of the ones on tripadvisor reveal the same trend. Which brings up the question as to why the text input area doesn't offer a default spell-check. Don't the sites care for the quality of the reviews ?

Speaking of quality of the reviews, burrp.com could perhaps start using a template. Personally, if I am going to look up an eating joint there are a few things I am curious about :

• quality of food - was it 'memorable' ? As in, would you visit it again with friends ?
• quantity of food - was it 'tiny piece of chicken on a huge plate' ? Or, would you say that it was good enough as expected ?
• hygiene/cleanliness - cutlery, crockery, upholstery and the rest-rooms
• ambience - how is the place ? noisy/relaxed/smoky etc
• kind of food - is the menu treading on 'safe ground' ? Or, does it allow you to indulge in something out of the ordinary ?
• service - is the service snappy or, snobbish ? Do they listen to what you were saying ?
• time of the day - what time of the day did you visit ?
• your meal - what did you order ? How was it presented ?

That's probably the basic list of stuff that should be there. Most of the time the reviews are either gushing with misdirected praise or, seething with inappropriate anger. Will these sites ever shape up and fix things ? I don't think so. Not unless they see an alternative site coming up with enough eyeball power to goad them into healing themselves.